Annual Reports

  • Year One Annual Report

    Our report from 2018, which includes a breakdown of Sonoma County’s Four Tourism Pillars; Wine & Viticulture, State & National Parks, The Coast, and Rural Tourism

    Read the Report

  • Year Two Annual Report

    Our 2019 report which discusses the recovery from the fires and climate change impacts.

    Read the Report

  • Year Three Annual Report

    Features a look at the fire of 2019 and how the Sonoma tourism industry is grappling with visitor fear of fires.

    Read the Report

  • Year Four Annual Report

    COVID-19’s impacts on tourism, Petaluma’s Climate Ready Declaration, and carbon emissions information

    Read the Report

  • Year Five Annual Report

    Sent in early 2022, this report focused on our Local Satisfaction with Tourism survey results.

    Read the Report

  • Year Six Annual Report

    Our 2023 look at the “new normal” focuses on the new challenges in the ongoing recovery from the pandemic.

    Read the report

Our Reports

Each year, all INSTO Observatories generate and share with UNWTO an annual report, highlighting activities, results and lessons learned, mainly coming from publicly available data. Included are data on eleven mandatory monitoring areas, plus an area we feel is particularly valuable, cost of living.

7. Water Management

8. Waste Water Management

9. Solid Waste Management

10. Accessibility

11. Climate Action

12. Cost of Living

1. Tourism Seasonality

2. Employment

3. Destination Economic Benefits

4. Governance

5. Local Satisfaction

6. Energy Management

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